![great impression great impression](https://smallbusinessify.com/wp-content/uploads/2019/01/How-to-make-a-good-impression-1024x751.jpg)
It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. It takes 2.6 seconds for eyes to settle on key areas of a web page. Note: See a ton of ecommerce guidelines & testing ideas in our comprehensive report (247 guidelines specifically for ecommerce). If you go for innovative, unconventional layouts, people are less likely to like them. People have a fixed idea of what an ecommerce site should look like. Key takeaway: Make your web design simple and familiar. Diverting from those is a risk, no matter how imaginative or striking the design. People have expectations of what a website should look like. The key findings from their study were that websites with low visual complexity and high prototypicality (how representative a design looks for a certain category of websites) were perceived as highly appealing. In fact, according to their study, some opinions develop within 17 ms, though the effect was less pronounced on some design factors. Research on websites and first impressions Users form design opinions in 17 ms.Ī few years ago, Google confirmed the 50 ms number in their own research.
![great impression great impression](https://i.ytimg.com/vi/BzbkUscShRs/maxresdefault.jpg)
Note: All the website screenshots below are for illustrative purposes only.